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BFCM Personalization Trends Analysis Report

BFCM Personalization Trends Analysis Report

The 'urgency' of eCommerce personalization is real, but what level of personalization do top eCommerce companies employ? Especially during heavy holiday sales periods like BFCM? We decided to find out.

We analyzed the Black Friday/Cyber Monday personalization level of 100 US-based eCommerce stores, during BFCM 2021, and compiled our findings into this report.

Our aim was to: 

  • Gain an overview of the latest eCommerce BFCM personalization trends
  • Analyze gaps and improvement areas from the big brands to
  • Identify the most relevant areas of an eCommerce store for personalization
  • Prepare for holiday season 2022
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