In early spring we celebrated International Women’s Day, which gave our team an opportunity to think about where companies like ours impact the standing of women in our industry. Besides the obvious impact we can be making in regards to hiring, paying and supporting women on our end, we were also giving thought to how eCommerce has given opportunities to women around the world.
The beauty of platforms like Shopify is that it lowers the bar of entry for people with great ideas, which additionally gives populations who have historically experienced less access in terms of finances and opportunity the ability to get online and sell. The challenges that don’t go away are those that are experienced by most entrepreneurs - among them growing knowledge and connections. And how to go about doing these two particular things impact female entrepreneurs differently than their male counterparts, many times because women often make a conscious decision to do things differently.
With this in mind, we want to share some fantastic resources we’ve come across for Female Entrepreneurs which easily apply to those in eCommerce. Please note that most of these resources apply to business ownership and leadership in the United States. Also, some may not be female-specific - we just want to make sure everyone’s in the know!*
Formerly Women2.0, Switch has pivoted to address issues of gender and race inequality in the tech space, providing information, articles and programs for CEO’s, founders and investors alike.
“BOSS™ stands for "Bringing Out Successful Sisters," and our mission is to promote and encourage the small business spirit and career development of women of color.” Membership, events, a forum and blog are available to support and lift up this remarkable community of entrepreneurs.
Leadership development for high-growth, women-founded companies. “The EY Entrepreneurial Winning Women program targets women founders who have built profitable small companies with the potential to scale sustainably.” Maybe your eCommerce business qualifies? If not, you’ll be sure to find tons of inspiration from their recent winning class of CEO’s.
Events, content and networking opportunities built around supporting female founders. They also fund businesses as well!
Run by Delux and the Small Business Association, Score for Women offers mentorship, educational opportunities, and a library of articles which speak to different industries as well as different stages your business may be in.
Latest news on females in business, as well as issues that impact the way we negotiate the space. Need inspiration and information? This is a great place to start.
Articles, resource guides and more, all focused on female business ownership
The International Finance Organization (IFO)’s initiative “that brought together 17 leading technology companies operating across the online marketplace to boost opportunities for women in emerging markets.” Available case studies for these businesses may provide some food-for-thought for future planning and aspirational thinking.
Networking & Conferences
Specifically built around eCommerce, Shoptalk connects Grocery and Consumer packaged goods (CPG) eCommerce businesses both within the US and internationally. Their next Female-focused event is virtual, and scheduled for June 21-23, 2022. Learn more here.
As of this writing, Ecom World is a 3-day virtual conference which allows you to learn more about all facets of eCommerce as well as network with attendees all from home. 7,000 brands and 80+ speakers, and the flexibility to take in all of this information from wherever you are - what a great opportunity!
Probably one of the best-known conferences in the industry. Check out their webinars, blog, white papers and reports to get a better feel for what you’ll find (and who you’ll find, if you download their attendee list) at this event.
If your eCommerce marketing could use a boost, this is the conference for you. The summit was created by Digital Marketer, which offers programs, resources and coaching all within the sphere of Digital Marketing - and what eCommerce business doesn’t need that?
Does your business work within the DTC Subscriptions landscape? Then this may be the show for you!
Yes, this conference is focused on Affiliate Marketing - a pretty specific area of eCommerce, but if you want a crash-course in digital sales - what works, what doesn’t work, new trends and technologies, this is the place. It’s not specifically a “female focused” community, but it is a community that shares tips and tricks freely and understands the power in giving access to information to everyone. Poke around their blog and magazine to get a better feel for what Affiliate Summit is all about.
“The mission of the American Business Women’s Association is to bring together business women of diverse occupations and to provide opportunities for them to help themselves and others grow personally and professionally through leadership, education, networking support and national recognition.”
US Small Business Administration reference pages for Women-Owned Businesses
Information on funding, government contracts (you never know!), locating Women’s Business Centers and other business resources.
“Rooted in our Pillars of Inspiration, Education, Funding, and Community, we work to reduce obstacles and give women business owners the unfair advantage that is afforded to their male peers.” Programming, educational resources, webinars and virtual summits.
*quick disclaimer: this list is mostly based on information & representation provided on each organization’s website. This article should be used for reference only - Argoid does not officially endorse or have formal relationships with any of these orgs, sites or companies. If you have thoughts to share about this list, please send us a DM on Twitter: @argoid_ai