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Getting set for the BFCM Shopping Season 2022- Part 3

Preethy Ann Kochummen
Senior Director Marketing & PR


In the first 2 installments of this three part series, I talked about how the holiday shopping season has been starting earlier than the Black Friday-Cyber Monday weekend. Shopping began as early as October over the past two years.

Ecommerce brands also experienced a slowdown in sales in 2021 versus 2020, but in 2022, US e-commerce sales are set to surpass $1 trillion for the first time, which was not a milestone forecast until 2024!

It’s therefore critical to get the next few months right.

To help crush BFCM 2022 and the preceding shopping season, in this final edition, I thought you would benefit from a report we compiled during BFCM 2021. We manually (yes, a human visited each one of these websites) analyzed the personalization level of 100 of the top US-based eCommerce stores, across the customer journey.

I’m hoping it’ll give you an overview of the latest ecomm personalization trends, as well as the ‘fails’ that even top players can’t seem to avoid. But maybe you can, starting this year!

Get the report here. It’s not gated, so just go ahead and download. And if you’d like to drop me a line, I’m all ears. Feel free to share this page with your eCommerce peers too.

If you missed the first 2 editions of this two part series, you can find them here -

Getting set for the BFCM Shopping Season 2022 - Part 1 and Part 2.

If you haven’t already, get started on cutting-edge personalization for your store, including smart search, product recommendation ribbons like “You May Also Like”, “Frequently Bought Together”, “Trending” and more, as well as Email Campaign Personalization. Add the Argoid app to your Shopify store and begin your 14-day free trial now (it’s now 21 days!). I’m sure you’ll see results and revenue even before the trial ends.

Once you’re convinced that it’s working for you, and I know you will be, you can select a package that’s suitable for you.


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