Planning to scale up a successful eCommerce strategy?
The very first step is to include personalized product recommendations. The product recommendations you add on the home page, product page, checkout page, and even error 404 page help customers in discovering new products.
With product recommendations and product bundles, eCommerce stores can reduce customer purchasing roadblocks. Online shoppers who click on product recommendations are 4.5X more likely to add a product to their cart and complete the purchase.
With this in mind, we are listing 15 top product recommendation examples that eCommerce stores can utilize in their merchandising and marketing campaigns.
So, let’s begin!
15 Product Recommendation Examples every eCommerce Store should try out
“Your most unhappy customers are your most important source of learning” - Bill Gates
Product recommendations reduce customers’ search efforts and engage them with relevant suggestions. Let’s get started with the examples:
Product Recommendations based on Page Types
1. Home page
The home page is one of the major touchpoints for the eCommerce store customers. It is a welcoming point for your store visitors. The home page is where eCommerce stores interact with the new users for the first time and learn more about their preferences and shopping patterns.
Hence, adding personalized product examples on the home page is always a good idea to capture first-time visitors’ attention.
Unlike the category page, product page, and cart page, where the focus is on retaining existing customers, the home page is all about winning new customers. So, the product recommendations on the home page have to be interesting.
Here is a peek into beauty brand Sephora’s home page recommendations:
Watch how this brand tries to grab customers’ attention by displaying the newly arrived products to the store. When you are trying to impress first-time visitors and don’t have a lot of information on their shopping patterns, it is a good strategy to project new arrivals.
2. Search page
If your eCommerce store can predict what customers search for there is nothing like it! Since 90% of US customers are drawn toward the idea of personalized shopping, it is ideal to design a search page consisting of intelligent product recommendations. There can be recommendation templates depending on what the customer viewed earlier, their previous purchases, and more.
We liked the search page of Puravida, consisting of intelligent product recommendations. Apart from the typical recommendations based on user’s search results, this brand also goes one step ahead and adds a section called “customers who searched for … also viewed”.
3. Category page
The category page is an essential driver when it comes to product discovery. For any eCommerce store, the category page is the place where you provide the user with multiple options and help them narrow down their search.
See how Sephora adds different subcategories within the category page like “Bestsellers”, “Top-rated” and adds relevant product recommendations under each category. Such a recommendation template on the category page can simplify the product discovery process of users.
4. Product page
The product page or product details page is where a new visitor/customer lands by clicking on any particular product from the category page. While the user might straight away add a product to the cart and proceed toward checkout from this page, there is still a possibility that they will continue to browse some more products.
So, if an eCommerce store adds relevant, complementary product recommendations within the product page, there is a good chance of boosting your up-sell/cross-sell activities.
See these recommendation samples from fashion retailer ASOS:
There is a “You might also like” section that encourages the users to browse similar dresses. This is a smart up-selling strategy where the eCommerce store asks users to continue browsing.
5. Cart page
eCommerce stores must explore the idea of cart page recommendation too. We know that the cart page is the final stop for a customer before checking out. But adding personalized recommendation samples to this page can easily encourage the customers to browse further.
eCommerce stores’ recommendations to this page are mostly cross-sell, up-sell, or down-sell recommendations. The aim is to display complementary products that go well with the customer’s current purchase.
Watch how Sephora adds related products as cart page recommendations. These product recommendation examples can easily tempt the users to browse some more before completing their purchase.
6. Checkout page
The checkout page comes next to the cart page. The purpose of this page is to complete an ongoing purchase. Believe it or not, many eCommerce stores also add product recommendations to the checkout page.
The purpose is to increase AOV at the last phase of the customer journey.
7. Error 404 page
eCommerce stores can leverage their error 404 pages too. It is possible to convert an error 404 page into a sales page with personalized product recommendations. Simple recommendation templates like “Previously viewed items” or “Trending items” in error 404 pages can uplift customer experience.
See how Nike does it:
Nike displays the trending product recommendations within its error 404 page. The idea is to drive a user to pages that are easy to convert.
Product Recommendations based on Context
Let us now look at eCommerce product recommendations based on the purchase context:
8. Daily deals
Amazon never forgets to add the “daily deal” recommendation template. This type of product recommendation is most useful for stores that sell multiple types of products across numerous categories.
With so many products, customers tend to get confused. These eCommerce stores help them remove all confusion by notifying them about the day’s best deals. Here is an example from Amazon:
9. Similar products
Suppose a customer is looking for lipsticks. It easily tells you that the customer is interested in the makeup category. eCommerce stores can leverage this piece of information and encourage the customer to purchase more products like Kohl, lip balm, etc. that fall under the same category.
When you display the “similar product” recommendation templates on different pages. Here is an example:
See how ASOS shows similar product recommendations based on the user’s choice. The user here is looking for night suits, and ASOS shows night suit recommendations in different colors and patterns.
10. New arrivals
The next product recommendation example on our list is “new arrivals”. The idea behind adding this recommendation template is to make the customers aware of all the latest items added to your store.
Most of us have an inherent urge to buy the latest items. eCommerce stores can leverage this tendency of buyers and utilize the “New arrivals” recommendation type to build their interest. This product example works pretty well.
The “new arrivals” recommendation works best on the home page as it works well for engaging new customers.
See how Sephora has an entire category on their home page, dedicated to the newly added items.
11. Trending items
Another great product recommendation strategy is to highlight the trending items. These are the bestsellers. The purpose of this tactic is to leverage social proof and develop a mindset that says, “if others are buying this product, I should try it too.”
Here is an example:
See how Sephora tries to create urgency among the customers by highlighting the trending products.
12. Items frequently bought together
This type of product recommendation suggests that customers buy products that other shoppers have purchased or viewed. This type of recommendation reminds customers about all the products they have browsed earlier but didn’t add to their carts.
eCommerce stores can use this recommendation template on the home page, emails to engage the busy shoppers, who might have forgotten about a product they liked.
13. Mini cart recommendation
The mini cart recommendation is a prompt way of showing the cart to the users without interrupting their shopping experience. eCommerce stores often add product recommendations to this mini cart to provide the customers with a quick nudge.
14. Product bundles
When you combine two or more products and sell them with a special deal or discount, it is called a product bundle. eCommerce stores can use this strategy to combine complementary products and display them as product recommendations for up-sell or cross-sell purposes.
This recommendation can grow your eCommerce store’s AOV and reduce unnecessary inventory wastes.
Here is an example:
15. Email recommendations
Email recommendations can also help in boosting user engagement. Emails are a great way to retarget a customer who has left your store without completing a purchase. By incorporating a few relevant recommendations within the emails, you can remind the customers about what they have left behind and encourage them to revisit their abandoned carts.
Here is an email recommendation example:
Get Started with Personalized Product Recommendations with Argoid
Since product recommendation has become a critical part of the online shopping experience, it is time that eCommerce stores invest in a product recommendation engine. It is a cost-effective option to boost your personalization efforts.
We recommend the 1:1 eCommerce recommendation engine from Argoid. Here’s why you should give this personalized recommendation engine a thought:
- It is a no-code platform and easily integrable with Shopify stores.
- It can embed relevant, highly personalized recommendations for your eCommerce product page, the home page, cart page, emails with just a few clicks.
- It leverages datasets like browsing history, purchase history, etc. to create ready-to-recommendations for eCommerce stores
To know more, book your demo now.
FAQs on eCommerce Product Recommendations
What are product recommendations for eCommerce stores?
Product recommendations for eCommerce stores are a set of personalized suggestions based on each user’s online behavioral preferences. eCommerce stores use product recommendation engines to generate such suggestions.
Why are product recommendations important?
Product recommendations are important to engage the users and reduce their search efforts. These recommendations can speed up product discovery and retarget lost users.
Can Argoid provide product recommendations?
Yes, Argoid can help eCommerce stores to generate highly personalized product recommendations for fast conversion and easy retention.