Amagi is a company that provides cloud solutions for linear and streaming TV platforms. It helps them to create, distribute, and monetize their content using artificial intelligence. Amagi was founded in 2008 by Baskar Subramanian, Srinivasan KA, and Srividhya Srinivasan, who are all IIT Bombay alumni. Amagi is headquartered in Bengaluru, India, and has offices in New York, Los Angeles, London, and Singapore.
Some of the products and services offered by Amagi are:
- Amagi LIVE Orchestration: A cloud-based platform that enables live and linear channel creation and management for broadcast and OTT delivery.
- Amagi DYNAMIC: A cloud-based platform that enables dynamic ad insertion and monetization for live and linear channels across CTV and OTT platforms.
- Amagi NOW: A cloud-based platform that enables instant launch of online TV channels with pre-curated content from Amagi’s library or external sources.
- Amagi ANALYTICS: A cloud-based platform that provides real-time insights and reports on channel performance, audience behavior, and ad revenue.
- Amagi ADS PLUS: A cloud-based platform that connects advertisers with premium CTV and OTT inventory from Amagi’s network of content partners.
- Amagi CONNECT: A cloud-based platform that connects content owners with global FAST platforms for content distribution and monetization.