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7 Last-Minute Black Friday Personalization Ideas to Boost Your Sales

By
Gokul
• 
3 min
Black Friday deals

Even though Black Friday sales represent a unique opportunity for retailers, there’s a need to cut through the noise and stand out from the competition. To achieve this, you have to make your customer experiences as relevant as possible, whether offline or online. One of the simplest and effective ways to engage your customers is via personalization and there are small things you can do at the last minute to reap big results from your Black Friday sales.

According to a report, Black Friday 2020 raised $14.13 billion in online sales – a 19% increase from 2019. In 2021, even though stay-at-home restrictions have eased up, there's no decline in the number of users shopping online. So even as you look forward to greeting in-store shoppers on Thanksgiving Weekend, don't forget to optimize your digital sales channels, lest you lose out to competitors with a robust online presence.

Last-Minute Personalization Ideas to Rake-In More Sales on Black Friday

If you're short on time to run a full-fledged digital marketing campaign for Black Friday sales, here are some last-minute ideas you can implement to get some great results.

1. Personalize Your Landing Pages 

Your landing page can make or break the success of your promotional campaigns. Therefore, it's worth revisiting your landing pages and redesigning them as per the latest trends, keeping Black Friday in mind.

Here are some tips for creating an impactful landing page:

  • Use a short yet compelling headline to capture attention.
  • Keep the text short and impactful to deliver value.
  • Consider using bullet points to highlight your USPs.
  • Include client testimonials and media mentions to generate trust.
  • Don't include unnecessary links or clutter the landing page.
  • Include a powerful call-to-action to get the visitors clicking.

This landing page example by Passion for Savings has everything that a good landing page must include. The copy is short and to the point; visitors can immediately see what's on offer; the layout is clean and attractive; and the sign-up form is short and straightforward.

Personalized landing ages
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You could go a step ahead by personalizing your landing pages for users. The simplest way to achieve this is by creating multiple landing pages targeted to different visitor profiles to ensure the right copy is presented to the right audience for more conversions.

2. Use Personalized Product Page Recommendations 

Personalized product recommendations based on visitor actions can significantly boost your average order value. 

Think about it – your store will likely have a vast range of products, and it's pretty tiring to search through the catalogs to find the right product or the best deal. An AI-powered tool like Argoid can ensure a seamless shopping experience for your customers by giving them access to a more extensive product pool through tailored recommendations based on their activity and interests. Couple these recommendations with awesome deals to help customers automatically find what they need and score some nice discounts without navigating your entire site. 

In the below example, BestBuy displays top tech gifts and featured offers to make it easier for users to find what they want on the site.


personalized product recommendations
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3. Send Personalized Offers via Email

Email marketing is an inexpensive yet effective promotional channel to boost your sales. It is also easy to implement at the last minute to get users clicking through your website. One of the simplest ways to use email marketing to boost your sales is connecting with your former customers and offering them special savings and discounts when they buy.

Additionally, you can reach out to potential customers with 'deals of the day' to have them check back online regularly. If you are promoting specific products, make sure the images are clickable to direct users to your product pages seamlessly.

Here's an interesting example from Oculus. 


Personalized email marketing
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With Argoid, you can set up personalized email campaigns to deliver product recommendations to each shopper based on their historical interactions, similar user behavior, and product popularity. You can even send them email notifications like discounts on their wishlisted products using Argoid’s platform to effortlessly boost your Black Friday sales.

4. Make Use of Social Media

Even if you're not left with much time to plan a digital marketing campaign around Black Friday, you can harness the power of social media to promote your products. For instance, you can use one of the free animation tools to create teaser videos of products that will be on sale and promote them on your social media handles to build anticipation. Don't forget to include Black Friday focussed Instagram hashtags to take your posts to the relevant audience. 

Macy’s Tweet featuring a fun video providing users with early access to their Black Friday deals is another interesting example to emulate. 


Black Friday social media campaign
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5. Offer Conditional Discounts to Users

If you don't want to lose out on profits while offering discounts, you could always advertise conditional sales to ensure a minimum order value from customers. For instance, a customer may be required to buy two units of a product to avail a discount or make a total purchase up to a certain minimum level to be eligible for free shipping or a discount coupon. 

Personalized offers and discounts
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6. Incentivize Every Purchase With a Personalized Gift or Discount

Use Black Friday sales to make your loyal customers feel extra special. Offer them personalized gifts, early-bird access, or special discounts to encourage them to buy more from you. This is especially beneficial if you have a tier-based membership program in place.

See the example by Best Buy below, offering special discounts to its members. You could create a similar campaign for Black Friday to reward loyal customers.


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7. Offer Charity Donations

Many brands donate a part of their sales to charities. Instead of tempting your customers with just discounts, you can build more meaning into the entire shopping cycle by offering a part of the sales to various charities. Here's a powerful campaign by Allbirds that marked up its prices on Black Friday and promised to match the additional amount raised to support a charity.



charity donations
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Final Words

Online Black Fridays sales skyrocketed in 2020, and this year is going to be even more hectic. Even though retail stores are opening up, the preference for online isn't going to reduce. In such a scenario, personalizing every aspect of your customer journey is key to delivering relevant experiences, not just on Black Friday but throughout the year.

An AI-based recommendation engine, such as the one developed by Argoid, can help you personalize your user journeys from end to end. Connect with us to know more!

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